After the blizzards and the snowstorms, we were expecting the inevitable seasonal avalanche of negative publicity which cascades from journalists pens (if they still used them) at this time of year – the articles which portray us as scheming, thieving pantomime villains who prey on poor unsuspecting yuletide gluttons.
But – luckily – it never came. Instead we had Fred Turok outlining a strategic approach to delivery of public health (The Times), the FIA supporting the more people (MP)| more active (MA) | more often (MO) philosophy whilst outlining why supervised gyms and leisure centres are safer places to exercise in than outdoor gyms (BBC Breakfast).
In the spirit of MP | MA| MO, Fitpro, Lifetime and the FIA were featured in an article about exercising at home (The Independent) and the FIA advised consumers on how to choose a gym (The Express). There were also negative stories which were killed as well as research fuelled stories which featured FIA members.
So as we breathe a sigh of relief, I wonder if the tide really has turned and journalists will no longer reach for the cliché when new year comes round. Perhaps they now realise that fitness is for life not just for Christmas bashings.
We can live in hope ......... but we will still carry on planning for year end and start building the editorial equivalent of road salt and grit.
(Enough of the weather references: ED)
Executive Director
Fitness Industry Association
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