Tuesday 20 March 2012

Hooray for Hollywood…

I’ve just stepped off the plane, back from a brilliant week at IHRSA in not so sunny Los Angeles.  My IHRSA highlights included Simon Sinek’s session on leadership to inspire action, and the debut of ground-breaking new fitness equipment offerings including the Life Fitness  Synrgy360 and the Les Mills SMARTBAR.

The FIA hosted a packed schedule of social events for delegates, including a relaxed welcome reception on the first night and a day out in LA, taking in Beverley Hills, Mulholland Drive and Universal Studios (not forgetting lunch at the Hard Rock Café, sponsored by LIW). The week culminated in a ten-pin bowling session at the sophisticated Lucky Strike LA, where over 70 industry peers joined us to celebrate the end of a great week.

In addition to our annual trip to IHRSA, the FIA has had a very busy couple of months since my last blog post.

On the public affairs front, we marked one year of the Government’s Responsibility Deal and our efforts to promote physical activity through working with corporate partners. I also gave evidence to the All Party Parliamentary Group on Body Image on the role of the FIA and physical activity in promoting body confidence and self-esteem. The FIA also hosted the Vanguard Council and Conservative Party Dinner in February, where FIA members were joined by Parliamentarians plus delegates from key organisations including the Royal College of Nursing, Chartered Socity of Physiotherapists and the Big Lottery Fund.

Les Mills UK have come on board as Vanguard Members and I joined Les Mills International CEO Phillip Mills on a UK Roadshow last month, which culminated in hosting a panel discussion at Lords' Cricket Ground about ‘The Future of Fitness’, with panellists including Carl Liebert, Fred Turok and Craig McAteer We visited some iconic sporting venues and have had some great feedback from those who attended.

At the beginning of March the FIA also hosted its quarterly Communications Forum, which this time focussed on the speakers' dos and don’ts of using social media; look out for a guest blog post from Comms Forum chair and FIA board member Sue Anstiss next week.

Finally, we have just opened online booking for the 2012 FIA Flame Conference, which will be taking place in Sheffield on 26th and 27th July. Watch this space for blogs from some of our inspiring speakers, including keynote speaker Chris Ryan, who will be giving a taster of their conference sessions.