New Website Launched - Feedback Please?

Well Leisure Industry Week is over for another year and following months of hard work from the staff at LIW and the FIA I think we can confidently say it was a true success. In fact don’t take my word for it:

‘I just wanted to say a really big thank you to the FIA team for all the hard work at LIW...really well done chaps and pass on our thanks from the Trixter team’ Patrick Murray, MD Trixter Europe Ltd.

Luan Underwood, MD of Fitness TV had this to say, ‘We had a thoroughly enjoyable time and have made some extremely promising leads and useful contacts. The stand and supporting signage were super and exceeded expectations. I would also like to extend an applause to the rest of your team who all, without exception, seemed to work really hard, entirely professionally and with an unfailing smile on their faces.’

Launched at LIW was the new FIA website to be found at http://www.fia.org.uk/. So what is new on the site?

• Well the FIA gym finder now has the functionality to allow the general public to directly send an enquiry through to an FIA member club/centre. Great news to help generate more footfall into our industry and an added benefit of FIA membership.
• The marketing doughnut is also up and running on the site which allows all members to access expert knowledge on how best to market their club in these tough times. The doughnut is updated twice a week with new ideas and best practice and should become a major tool for club owners and sales managers in their business strategy.

Over the coming months the FIA website will continue to evolve to attract both the consumer and the industry and increase the information and tools available for everyone. But far from thinking we know it all I would like to hear from all sectors of the industry about what you would like to see on the site and what would help you in the day to day running of your club or centre.


I received valuable feedback from independents, trusts, multi site operators and suppliers while at LIW and now we can start use that feedback to ensure your trade body is offering what you need. However let’s not let it stop there if you have positive or challenging comments (I actually love these because it directs me the way you want the industry to go) please contact me and let’s continue to ensure the FIA offering improves and you get value for membership.


Richard Blackmore - FIA Sales and Marketing Director