The FIA Flame Conference

Most will be aware that the FIA recently pulled off the mammoth task of launching the first ever Flame Conference. As a first attempt I think all will agree that it did what it said on the tin and was a success. Granted, there were hiccups and unexpected episodes, but all in all people were educated, fed, watered and serenaded by none other by the legend that is James Brown (who knew he was a white guy?). So, moving forwards the challenge is to replicate, improve and exceed expectations for the Flame Conference 2010… suggestions anyone please? I have recently discovered that squeezing 900 fit and healthy people into one room for a formal occasion is not something that many venues aspire to, thereby making the search for a conference and Ball of Fire venue something of an obstacle. But obstacles were made to be overcome and it is somewhere on the way over that hurdle that the epiphany of a “marquee” presented itself – how exciting! So it would seem we are getting there and bit by bit the plan for 2010 is coming together and looking rather attractive at that! However, I would like to make a plea to all hotels, stadiums, racecourses and universities across the UK – BUILD BIGGER ROOMS, THE FITNESS INDUSTRY NEEDS YOU!

Hayley Bevan - Events and Sponsorship Manager