Get Set Go for LIW 2011

- David Stalker -

Tuesday – Thursday next week sees the return of the biggest annual event in our sector – Leisure Industry Week 2011. Based at the NEC, LIW is a fantastic opportunity to catch up with new ideas, suppliers and the wit and wisdom from those in the know… myself included!

This year, my keynote speech will focus on a major industry opportunity…clue: it might have something to do with the greatest sporting event in history. The other exciting news is the integration of Quest and our Code of Practice, as well as updates on industry wide initiatives such as Shift into Sport (a Workplace Activity programme), Data and Consumer Insights and the skills agenda.

This year’s seminar theme is "Exercise is Medicine Too!” and I’m pleased to welcome the industry's leading experts - including Prof. Alfonso Jimenez, Ben Jones and our very own CMO John Searle. The agenda: the role of physical activity as a routine part of the prevention and management of diseases.

The sequel to last year’s successful IOU seminars and, based on the feedback received, will be an even bigger and better programme for FIA IOU members. The wide ranging seminar programme, which reflects your interests/requests, will help you enhance your business offer.

Finally, the epicentre of the show must be the FIA Industry Lounge, staffed by our team trained to provide you with all the answers to everything related to physical activity, the 2012 Flame launch, Shift into Sports and best practice – if they don’t have the answer, then they’ll know the person who does. Tim Waller, from Right Direction will also be hand to answer any questions around Quest & the Code of Practise.

So please pop over and see us, in the centre of the Fitness Hall (Hall 19)…..and, pre-register to enjoy the FIA drinks reception with a glass of wine (or two) and a touch of jazz.

If you think ‘..there’s so much to do and see and not enough time to do it all…’ don’t worry, check out the new free smartphone app…. developed specifically to help you get the most out of your LIW.

For more info on all the FIA events visit our website, or ask the FIA team or myself

We‘re all looking forward to seeing you.