Winning In 2012 and Beyond

-David Stalker-

2012 is a year of challenge and opportunity. Many in East London have been wondering what the giant polo like structure is which is being built, along with a building with a funny uneven roof. I can now reveal to those people that Great Britain will be hosting the Olympic and Paralympic Games next year. These odd looking buildings are the venues which athletes will be competing to get a metal disk. In seriousness, it is undoubtedly the greatest show on earth and should inspire the nation to be more active. This is the opportunity.

The challenge we face is when the impact of public spending cuts hits the country in real terms. As the consequences of obesity and other chronic conditions related to living unhealthy lifestyles continue to escalate, this will be felt across the health service and in public services across the country. The new coalition government has set about developing its ‘Big Society’ idea, with all aspects of society playing a role, whether it is businesses through the Responsibility Deal for Public Health or individuals being encouraged to volunteer in their local communities.

The theme of the FIA Industry Summit this year is ‘Winning in 2012 and Beyond’. Our enthusiastic industry wants to use the Games to inspire more people to be active, but this comes at a time when there are massive changes to public funding structures, which will not only affect those services, but will also affect people’s pockets. The Summit will hear from a number of speakers who will highlight the potential from the Olympic Games, provide political insight into legacy in the context of current government policy, and highlight how local communities can get involved in the Games.

The Games have long been identified as an opportunity for the sector to come together and deliver a big impact physical activity legacy. What can we do to realise this is the short term before, during, and after the Games? How can we manage this opportunity in the current climate?

On the 29^th November we will be welcoming speakers to address you including the Chief Medical Officer for the Olympic Games, Dr Richard Budgett OBE,  and the Public Health Minister, Anne Milton MP.  It has never been easier to book your place, email sammi@fia.org.uk .

Inspired to attend and see how you can light your Olympic torch? Interested in what the impact of new government policy will mean for you? 2012 will be an exciting time. Come join us in 2011 to find out more.