FIA Annual Golf Day

Competition = rivalry for supremacy. A definition that is brought to life by the FIA’s Annual Golf Day, teams will compete in a desperate struggle of stamina, strength and pure skill, scrabbling through treacherous forestry and swampland, all to win the most coveted of titles… Best Dressed Golfer.

No really, quite on the contrary, whilst the golf day does appeal to the competitive nature of our industry’s finest, it additionally provides a great opportunity to spend the day with some people that you perhaps don’t know so well but maybe should! The emphasis will be on fun, relaxation, socialising and golf of course.

However, if you’re anything like me then the alternative to 18 holes of greenery, lakes, sand and funny metal sticks may appeal -

We will be offering the chance to dip your toe into the world of golf with a focused golf pro clinic. There will be a maximum of 12 participants per clinic, ensuring you will receive adequate personalised attention to make you the next Tiger! You’ll then stop for lunch before popping around the corner for an indulgent facial, back, neck and shoulder massage before spending the rest of the day in the spa (I feel relaxed just thinking about it).

The Golf Day this year takes place at the Lilley Brook Golf Course in Cheltenham, designed by Dr Alistair Mackenzie (designer of the Augusta course). Lilley Brook describe their course as being “an aesthetic and strategic mix of pleasures for both the eye and the mind”, featuring some beautiful wildlife; red maples, Indian bean trees, walnuts and oaks. Here’s a little tip for success…

On the 12th hole (a 397-yard par 4 that sweeps uphill to the green), keep your tee shot to the left of the fairway to have the best angle into a green which slopes wickedly from back to front!

There is still time to get down the driving range and perfect your swing for this beastly competition – there’s no excuse for coming last… And if you do happen to lose, our after dinner speaker Bob “The Cat” Bevan will be quick to point it out!

The Awards Dinner in the evening will recognise and showcase the high achievers of the day – surely motivation enough to start practising?

I look forward to seeing the best of the industry fighting it out in their Burberry and Callaway on the 13th July! To book your place now click here.

Hayley Bevan
Events and Sponsorship Manager
Fitness Industry Association