FIA at LIW 2011

This year’s LIW was abuzz with activity and camped at the heart of hall 19 was the FIA team.

At times, the was a sanctuary of calm for members to meet, and at times members and non-members were clambering over each other to reach us… or was that the bar at the drinks reception? Whatever your reason for coming over it was great to see so many familiar faces and some new ones interested in becoming FIA members!

As hinted in my last blog, I opened the show, (although it may have been stolen by Wenlock and Mandeville) with the launch of ‘Our Greatest Team' - the Industry's new Olympic & Paralympic Initiative.

I truly believe that since this is the only time, in our lifetime, that the Olympics and Paralympics will visit our shores, the impact on our country, our economy and our industry will be phenomenal. ‘Our Greatest Team’ has the potential to be the landmark industry initiative which will propel us into the hearts and minds of every consumer’s health and wellbeing consciousness. So what are you waiting for…pre-register now to be part of the movement.

Of course the Games are not the only exciting event happening next year – launched at LIW, the 2012 FIA & Matrix Flame awards are now open and with some new categories thrown into the mix, we look forward to even more, and an even better level of entries. 

Across the three days, the LIW seminar programme and range of Q&A sessions provided thought provoking discussions. CMO John Searle continued to ‘infect’ us with the benefits of physical activity in the prevention and management of diseases and it was great to hear that the industry is really benefiting from our Code of Practice with examples from across the sector.

We hope your time with us at LIW answered your questions and you can now go away, enthused to get more people, more active, more often throughout the autumn. Remember we are never more than a click or phone call away so visit us online or contact the team.