One in four people born today will live to be over 100.
Based on current trends that number is set to rise by nearly 60% over the next 25 years.
With these stats in mind, isn’t it staggering to think that we, as an industry, don’t have more of a targeted and powerful strategy to engage with this ever-burgeoning demographic?
The guy who knows this market better than anyone is David Sinclair, Head of Policy and Research at the UK International Longevity Centre, and one of our speakers at the upcoming seminar – “Untapped Markets: Ageing and Rehabilitation” sponsored by BalanceMaster. David will be setting the scene of the current and projected demographics that could essentially be your future members.
Not only will the seminar show you where these gaps in the market lie, but our expert speakers and Chair, FIA’s Executive Director David Stalker, will show you how to engage with them.
Dr John Searle (FIA CMO), Bob Laventure (Consultant to the British Heart Foundation National Centre for Physical Activity and Health) and David Smith (GB Athlete) will also be providing valuable contributions.
This is the latest in the FIA’s new line of topical seminars. With a few places remaining on the seminars (taking place in Luton and Birmingham at the end of this month).
I look forward to seeing you there and learning together how we can work together to get these groups moving.
To book your place click here, or just give me a tinkle!
Hayley Bevan
Events and Sponsorship Manager
Email – Hayley@fia.org.uk
Twitter - @hayleybevan
This blog considers the inner workings of The Fitness Industry Association. CEO, David Stalker, chairs the blog, with key members of the FIA team contributing news from their departments.
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