Thursday 18 March 2010

Obnoxious Upselling

I have taken a short vacation from blogging, mainly because of not coming across anything that pissed me off enough to blog about it. That all changed the other day in WH Smith.

Obesity is a killer: one of the biggest causes of heart disease in the western world. It nearly always involves the person concerned having a diet that is obviously less healthy than it really should be. And healthy diets rarely involve significant amounts of crisps or milk chocolate. I speak as an unreformed carbandfatoholic.

I find the compulsory upselling carried out by WH Smith checkout staff to be particularly obnoxious. I was just paying for a newspaper when one said, "Would you like one of these chocolate bars for just a pound?"

I am now reasonably strong about confronting my chocolate problem so I was able to Just Say No. But a lot of people are successfully ambushed by this ploy which exploits them when their defences are down.

Don't fall for it. And next time they try it on you, tell them where they can put their Toblerone.

Graham Davies
Speaker & Director at Speakers with Content

Graham Davies is a 'recovering barrister' and former President of the Cambridge Union. In his role as a Personal Presentation expert he is a regular guest on the BBC, CNN, Sky News and Channel 5. He is the one they call on to analyse major political speeches. When not speaking, he relaxes by providing David Cameron with a sense of humour. Graham is giving the closing keynote at the FIA Conference on July 14th at Cheltenham racecourse.

To find out more about the conference and to book your place with an Early Bird discount visit the FIA website or email flame@fia.org.uk.

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